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Media advertising business are certainly more interconnected marketingstuff.net/le-marketing-numerique than ever before. Considering the rise of social media programs and microblogging services, corporations can interact with customers over a personal level and build brand awareness through content marketing to drive website traffic and revenue. Moreover, social networking enables businesses to humanize their character by turning them in active members in their marketplace, rather than unaggressive repositories of information like the traditional phone book. Lastly, the amplification of advertising marketing through social networks gives companies a chance to reap the benefits of received media, which can be free publicity from buyers through product critiques or suggestions. This is what makes social media marketing (SMM) one of the most efficient ways to increase a business.

Read the full content here: Press Marketing and Business: The Climb of Online Marketing.